AI can write copy. You craft credibility.

AI is here, and it's loud. From polished press releases to pixel-perfect presentations, it's clear when content has been shaped by artificial hands. But here’s the catch: it’s also becoming painfully obvious when it has. As communication professionals, we pride ourselves on nuance, empathy, and originality and that’s exactly what generic, over-polished AI copy often lacks. In a world where tone-deaf templates are flooding inboxes, we can’t afford to become lazy with language.

That’s why I'm looking forward to the Institute for Internal Communication Africa's (IFICA) upcoming virtual session on AI, a sharp, energising session designed to help internal communication professionals use AI not as a crutch, but as a creative co-pilot. This isn’t about replacing the writer’s voice. It’s about enhancing it. It takes place on the 6th of May 2025 at 6:30pm (SAST) and I would love to see you there. The session will go beyond hype, diving into real examples and hands-on strategies to help you work smarter with AI while keeping your messaging human, meaningful and unmistakably you. Sign up HERE to attend, for free!

Whether you’re just starting to explore AI or you’re already experimenting with tools, IFICA’s workshop is a space to ask questions, swap insights and sharpen your instincts. Let’s stop sounding like machines and start using them to amplify what makes our communication truly impactful: authenticity, intention and a healthy respect for the craft.

Get to know IFICA and what we are all about here: https://ifica.co.za/